Founder & President

Keith O'Neil

        Keith is a former NFL football player having played for the Dallas Cowboys, Indianapolis Colts and New York Giants. During his professional career, he served as team captain and was a member of the Colts Super Bowl XLI Championship team. Keith is currently writing a book and speaking to audiences in the sports, faith, and mental health communities. Keith played in the NFL with an undiagnosed mental illness; bipolar disorder, and is extremely passionate about helping others who suffer with mental health issues. He is devoted to erasing the stigma of mental illness in our society through his own personal experience. Keith graduated from Northern Arizona University while playing for the Dallas Cowboys earnig a degree in Health Professions. Keith lives with his wife Jill and son Connor in Pendleton, NY. 

Board of Directors

Karl Shallowhorn 

Karl is the Director of Community Advocacy for the Mental Health Association of Erie County and Compeer Buffalo. He is a New York State Credentialed Alcoholism and Substance Abuse Counselor and has worked in both the addictions and mental health fields. Karl is the author of Working on Wellness: A Practical Guide to Mental Health (2010, Chipmunka Publishing) and blogs for BP magazine. Karl is a certified Mental Health First Aid Instructor for adults, children, veterans, and the higher education community. He also has provided a variety of workplace wellness seminars for businesses and organizations in the Western New York area and serves on the Board of Directors for the Mental Health Association in New York State, the Erie County Mental Hygiene Community Services Board, and the United Church of Christ Mental Health Network. Karl earned a Master’s Degree in Student Personnel Administration from the SUNY Buffalo State.

James C. Murray


James is a partner at ExSight Capital, an eye-care focused venture capital firm.  Prior to ExSight he worked at Vision Capital where he served as Co-General Counsel and Head of Strategic Initiatives where he spearheaded the firm’s assessment of new investment strategies eventually leading to the founding of ExSight.  During his tenure at Vision as Head of Equity Trading he saw the firm’s assets grow from $30 million in AUM to nearly $1 billion across various strategies.  During that rapid growth James implemented programs to manage the trading processes and compliance infrastructure while contributing to the firm’s trading and hedging strategies.  Additionally, James worked closely with several portfolio companies and serves on the board of directors of Nectar Services Corp.  James enjoys investing in and advising early stage companies.  James received his B.A., cum laude, in 2003 from Canisius College and his J.D. in 2007 from Brooklyn Law School.  


Peter Heffley

Peter Heffley has been a program administrator at Canisius College where he coordinates and supports faculty in the School of Education and Human Resources in course development since 2005.  Additionally, he is the coordinator of Professional Development partnership between Canisius College and Sweet Home Schools.   Previously, Peter spent 3 years as an educational college liaison for student teachers enrolled in the Graduate Education Program at SUNY Buffalo’s School of Education.  Peter is a seasoned public school educator spending his career in the Sweet Home School District teaching grades 7-12.  Peter is also extensively involved in the local charitable community providing service on the Board of Trustees for Benedict House; Buffalo Society of Artists; Buffalo Botanical Gardens; Nativity Miguel School; Ronald McDonald House, American Heart Association and several others in the past.  Peter has a BA in American Studies from SUNY Buffalo and several Master’s degrees in American Intellectual History, Art History and British Theatre and Literature.

Jay Deiboldt

CEO- Co Founder Gamzio, Inc


         Jay is CEO & Co-Founder of Gamzio, Inc. A Social Gaming Company based in Irvine, CA. Jay has been successful in the mobile and online entrepreneurial industry. He has experience launching successful ecommerce websites, which have grossed millions of dollars in sales.  One of his most recent successes include the development and management of a unique performance-based private affiliate network. Jay studied Psychology at Brockport University and spends most of his time in Southern California, Las Vegas, and New York while growing Gamzio, Inc.

Advisory Committee

Thomas Lavin

Executive VP of Investigative Services Agency

Chairman & CEO Panta Foundation

        Educated in business and psychology with additional studies in Israel, Mexico, and with third world international relief projects, Thomas quickly realized the value of real world experience. During the late 1980's, while a partner with Special Purchasing Enterprises Incorporated, Thomas personally managed international acquisitions for clients worldwide, including members of the Saudi Royal family. In the early 1990's, he gained unique insight into celebrity management during his tenure in Beverly Hills, California with International VIP agency which specialized in the protection and management of high profile celebrity and sensitive clientele.  Thomas is currently the Executive Vice President of Investigative Services Agency. Headquartered in Chicago, and licensed in Illinois, California and Florida with an affiliate office in Washington DC that manages a federal contract, ISA provides protection of assets, high profile clientele, as well as investigative services. He also founded Vantage Intermediates and is the Founding Director, Chairman & CEO of the Panta Foundation.

Charles Duley (CR)

Partner, Duley Bolwar Pederson

        CR has over 10 years in providing employee benefit solutions to Duley Bolwar  Pederson clients. As a practice leader, CR has successfully managed Duley  Bolwar Pederson’s clients with innovative solutions to control their cost year over year. Working with small to large employers, CR provides consulting services, data analysis, creating technology platforms, developing communication and education solutions and customizing worksite wellness programs.  CR is a nationally recognized benefits consultant featured in Benefits Selling Magazine and was a speaker at a national benefits conference. As a native to Arizona, CR believes in giving back to the community. He volunteers his time and is a member of many charity organizations. CR resides in Cave Creek, AZ with his wife and two kids. 


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