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Founder and President

Keith O'Neil

Keith is a former NFL player who played for the Dallas Cowboys, Indianapolis Colts and New York Giants. Keith was a memeber of the Colts Super Bowl XLI championship team. During his professional career he served as a team captain. Keith is the author of the book, Under My Helmet -  A Football Player's Lifelong Battle with Bipolar Disorder. He speaks to audiences in the sports, faith and mental health communities. Keith played in the NFL with an undiagnosed mental illness, bipolar disorder and is extremely passionate about helping others who suffer with this disorder. He is devoted to erasing the stigma of mental illness in our society. Keith graduated from Sweet Home High School in Amherst, NY. He attended Nortern Arizona University and graduated with a bachelor's degree in Liberal Studies - Health Professions . He currently lives in Pendelton, NY with his wife Jill and two sons Connor and Tanner.


Board of Directors


James Murray

James is a partner at ExSight Capital, an eye-care focused venture capital firm.  Prior to ExSight he worked at Vision Capital where he served as Co-General Counsel and Head of Strategic Initiatives where he spearheaded the firm’s assessment of new investment strategies eventually leading to the founding of ExSight. James implemented programs to manage the trading processes and compliance infrastructure while contributing to the firm’s trading and hedging strategies.  Additionally, James worked closely with several portfolio companies and serves on the board of directors of Nectar Services Corp.  James enjoys investing in and advising early stage companies.  James received his B.A., cum laude, in 2003 from Canisius College and his J.D. in 2007 from Brooklyn Law School.  


Jay Deiboldt

Jay Deiboldt is an entrepreneur who specializes in digital marketing and technology. For the past 10 years he has started and grown multiple successful consumer facing companies using multiple marketing channels. He is currently involved in one of the largest Direct Response TV campaigns of 2018 hosted by Larry King. Jay studied Psychology at SUNY Brockport. He spends most of his time in Southern California, Las Vegas, and New York.


Advisory Committee


Timothy Boling, CFRE

Timothy is currently the CEO of Compeer, Inc. Prior to Compeer, he served as CEO of Cradle Beach. Tim also has an entrepreneurial side as the Founder and current President of Prior to his time with Cradle Beach, Tim was Executive Director of Computers For Children, Cradle Beach Camp and also served as Director of Development for Meadowbrook Christian School in Milton, Pennsylvania and for the Buffalo Christian Center. Boling earned his Bachelor of Science in Business Administration, with a Minor in Marketing from State University College at Buffalo, is a 2016 Graduate of Harvard Business Institute for Non-Profit Excellence and a 2015 Graduate of the Center for Entrepreneurial Leadership (CEL) through UB. Active in his community, Tim serves a number of different organizations including as a Board Member at Parent Network and West Side Community Services.


Karl Shallowhorn 

Karl is the Director of Curriculum Implementation at Therapy Live - Prepare U. Karl formally was the Director of Community Advocacy for the Mental Health Association of Erie County and Compeer Buffalo. He is a New York State Credentialed Alcoholism and Substance Abuse Counselor and has worked in both the addictions and mental health fields. Karl is the author of Working on Wellness: A Practical Guide to Mental Health (2010, Chipmunka Publishing) and blogs for BP magazine. Karl is a certified Mental Health First Aid Instructor for adults, children, veterans, and the higher education community. He also has provided a variety of workplace wellness seminars for businesses and organizations in the Western New York area and serves on the Board of Directors for the Mental Health Association in New York State, the Erie County Mental Hygiene Community Services Board, and the United Church of Christ Mental Health Network. Karl earned a Master’s Degree in Student Personnel Administration from the SUNY Buffalo State.


Lynn Buehler

Lynn is currently the Director of the Compeer-Sarasota program within Coastal Behavioral Healthcare. Previously, Lynn served as the Director of Service Excellence for Cox Health System and the Director of Customer Satisfaction for ProMedica Health System. Lynn has held many administrative positions with the Karmanos Cancer Institute as part of the Detroit Medical Center and Wayne State University School of Medicine. She served as Director of Affiliations and Networks, Director of Physician Concierge Services and led various departments over a 17 year career history with the Cancer Center. Lynn volunteers for a national grassroots organization “I Support the Girls” whose mission is to supply intimate apparel and feminine hygiene products for women who reside in domestic violence shelters, are homeless and are victims of human sex trafficking. She and her husband are avid golfers and you can always find Lynn somewhere in the Big House enjoying the Michigan Wolverines on any given Football Saturday in the fall.

Leadership Team

Jill O'Neil

Peter Heffley