Founder and President

Keith O'Neil

Keith is a former NFL football player who played for the Dallas Cowboys, Indianapolis Colts and New York Giants. During his professional career, he served as team captain and was a member of the Colts Super Bowl XLI Championship team. Keith is the author of the book, Under My Helmet -  A Football Player's Lifelong Battle with Bipolar Disorder. He speaks to audiences in the sports, faith, and mental health communities. Keith played in the NFL with an undiagnosed mental illness; bipolar disorder, and is extremely passionate about helping others who suffer with mental health issues. He is devoted to erasing the stigma of mental illness in our society through his own personal experience. Keith graduated from Northern Arizona University. He lives with his wife Jill and sons Connor and Tanner in Pendleton, NY.


Board of Directors


James Murray

James is a partner at ExSight Capital, an eye-care focused venture capital firm.  Prior to ExSight he worked at Vision Capital where he served as Co-General Counsel and Head of Strategic Initiatives where he spearheaded the firm’s assessment of new investment strategies eventually leading to the founding of ExSight. James implemented programs to manage the trading processes and compliance infrastructure while contributing to the firm’s trading and hedging strategies.  Additionally, James worked closely with several portfolio companies and serves on the board of directors of Nectar Services Corp.  James enjoys investing in and advising early stage companies.  James received his B.A., cum laude, in 2003 from Canisius College and his J.D. in 2007 from Brooklyn Law School.  


Jay Deiboldt

Jay Deiboldt is an entrepreneur who specializes in digital marketing and technology. For the past 10 years he has started and grown multiple successful consumer facing companies using multiple marketing channels. He is currently involved in one of the largest Direct Response TV campaigns of 2018 hosted by Larry King. Jay studied Psychology at SUNY Brockport. He spends most of his time in Southern California, Las Vegas, and New York.


Advisory Committee


Timothy Boling, CFRE

Timothy is currently the CEO of Compeer, Inc. Prior to Compeer, he served as CEO of Cradle Beach. Boling also has an entrepreneurial side as the Founder and current President of Prior to his time with Cradle Beach, Boling was Executive Director of Computers For Children, Cradle Beach Camp and also served as Director of Development for Meadowbrook Christian School in Milton, Pennsylvania and for the Buffalo Christian Center.

Boling earned his Bachelor of Science in Business Administration, with a Minor in Marketing from State University College at Buffalo, is a 2016 Graduate of Harvard Business Institute for Non-Profit Excellence and a 2015 Graduate of the Center for Entrepreneurial Leadership (CEL) through UB. Active in his community, Boling serves a number of different organizations including as a Board Member at Parent Network and West Side Community Services.


Karl Shallowhorn 

Karl is the Director of Community Advocacy for the Mental Health Association of Erie County and Compeer Buffalo. He is a New York State Credentialed Alcoholism and Substance Abuse Counselor and has worked in both the addictions and mental health fields. Karl is the author of Working on Wellness: A Practical Guide to Mental Health (2010, Chipmunka Publishing) and blogs for BP magazine. Karl is a certified Mental Health First Aid Instructor for adults, children, veterans, and the higher education community. He also has provided a variety of workplace wellness seminars for businesses and organizations in the Western New York area and serves on the Board of Directors for the Mental Health Association in New York State, the Erie County Mental Hygiene Community Services Board, and the United Church of Christ Mental Health Network. Karl earned a Master’s Degree in Student Personnel Administration from the SUNY Buffalo State.


Peter Heffley

Peter Heffley has been a program administrator at Canisius College where he coordinates and supports faculty in the School of Education and Human Resources in course development since 2005.  Additionally, he is the coordinator of Professional Development partnership between Canisius College and Sweet Home Schools.   Previously, Peter spent 3 years as an educational college liaison for student teachers enrolled in the Graduate Education Program at SUNY Buffalo’s School of Education.  Peter is a seasoned public school educator spending his career in the Sweet Home School District teaching grades 7-12.  Peter is also extensively involved in the local charitable community providing service on the Board of Trustees for Benedict House; Buffalo Society of Artists; Buffalo Botanical Gardens; Nativity Miguel School; Ronald McDonald House, American Heart Association and several others in the past.  Peter has a BA in American Studies from SUNY Buffalo and several Master’s degrees in American Intellectual History, Art History and British Theatre and Literature.





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